Water makes up about 70% of most beauty products, but with water poverty set to impact two thirds of the population by 2025, it’s time to look to waterless beauty to reduce our environmental impact. Counter Culture’s #JustOneSwitch campaign invites you to make one product switch to see how easy it can be.
This is the year sustainability becomes a top priority for beauty businesses. From recyclable packaging to biodegradable formulas, beauty brands are cleaning up their product offering, with the humble bar soap being a great planet-friendly format.
Anyone who’s ever delved into ‘clean’ and ‘eco-friendly’ beauty will know that it is a minefield of confusing green washing and vague claims. Does Positive Luxury’s Butterfly Mark help beauty customers understand how their favourite luxury brand is sustainable?
Synonymous with waste, over-consumption and pollution, single use plastic is being shamed as a key contributor to today’s environmental issues. Join in with Plastic Free July and discover beauty brands making a conscious effort to choose alternative materials.
When it comes to sustainability, does beauty have as bad a reputation as fashion? Some plastic free brands are tackling the issue head on, stripping back unnecessary packaging and sourcing truly innovative solutions.