This is the year sustainability becomes a top priority for beauty businesses. From recyclable packaging to biodegradable formulas, beauty brands are cleaning up their product offering, with the humble bar soap being a great planet-friendly format.
Anyone who’s ever delved into ‘clean’ and ‘eco-friendly’ beauty will know that it is a minefield of confusing green washing and vague claims. Does Positive Luxury’s Butterfly Mark help beauty customers understand how their favourite luxury brand is sustainable?
Synonymous with waste, over-consumption and pollution, single use plastic is being shamed as a key contributor to today’s environmental issues. Join in with Plastic Free July and discover beauty brands making a conscious effort to choose alternative materials.
When it comes to sustainability, does beauty have as bad a reputation as fashion? Some plastic free brands are tackling the issue head on, stripping back unnecessary packaging and sourcing truly innovative solutions.