As corporate responsibility becomes part of a company’s purpose and consumers make purchase decisions based on these credentials, brands actively seek recognised certifications that provide this seal of approval. So what does B Corp mean and who in the beauty arena has this certification?
Tag: Sustainable beauty brands
PURE BEAUTY: SUSTAINABLE BEAUTY SWAPS
Every 22nd April Earth Day is there to remind us to care for the planet. So what are the long-lasting changes we can make in our everyday life? Here I partner with beauty salon and stockist Pure Beauty to highlight some of their best sustainable beauty choices.
SUSTAINABLE CHRISTMAS 2021 BEAUTY GIFT GUIDE
In this year’s sustainable Christmas beauty gift guide I review the brands and products taking steps in the right direction to reduce packaging and make it easier for us to reduce, recycle, reuse.
COUNTER CULTURE #JUSTONESWITCH CAMPAIGN: SWAP TO WATERLESS BEAUTY
Water makes up about 70% of most beauty products, but with water poverty set to impact two thirds of the population by 2025, it’s time to look to waterless beauty to reduce our environmental impact. Counter Culture’s #JustOneSwitch campaign invites you to make one product switch to see how easy it can be.
BAR SOAP: THE MOST SUSTAINABLE BEAUTY PRODUCT?
This is the year sustainability becomes a top priority for beauty businesses. From recyclable packaging to biodegradable formulas, beauty brands are cleaning up their product offering, with the humble bar soap being a great planet-friendly format.
THE BUTTERFLY: WHAT THESE BEAUTY BRANDS HAVE IN COMMON
Anyone who’s ever delved into ‘clean’ and ‘eco-friendly’ beauty will know that it is a minefield of confusing green washing and vague claims. Does Positive Luxury’s Butterfly Mark help beauty customers understand how their favourite luxury brand is sustainable?