Hello to all beauty enthusiasts, and welcome to FRESH BEAUTY FIX! With 20 years’ beauty expertise, I love to discover and champion ethical brands offering sustainable and natural products, connecting you with what’s new in the ever-evolving beauty landscape.

Who am I

I grew up in Paris and now live in London, and both cities feel like a big part of who I am. When I first moved, a Londoner who regularly visited Paris explained that London was his wife and Paris his mistress. I can’t imagine using that analogy (more of a guy thing) but I get his drift. As a French-British bilingual I have found my appreciation of both cultures very handy working with many French beauty brands on the UK market.

Beauty experience

After graduating in Psychology and applying for about 30 jobs (including MI5 until I realised I’d have to give up my French nationality), I landed an internship with Givenchy Beauty in marketing. My job was to research what other beauty brands were launching, analysing sales results and creating a customer newsletter, which back then was sent… yep, by post.

From then on I was hooked to beauty and moved on to Bourjois, a colour cosmetics brand that still holds a special place in my heart. This was an amazing experience and truly so much fun. Work got done too I promise: from product launches to in-store promotions and media campaigns, I learned a lot on the job. This experience gave me the platform to side step into launching the first certified natural mass cosmetics brand in the UK.

My next jump took me to fragrance, where I was managing the likes of French heritage fashion and perfume house Lanvin, ultra feminine Lolita Lempicka (I actually grew up wearing the brand’s first ever fragrance) and re-launching quirky Anna Sui on the UK market.

I’ve delved into product development too, working with an international team to create and distribute sustainable branded toiletries to luxury hotels all around the world. We partnered with some beautiful brands including ELEMIS, Penhaligon’s and Amouage.

As I gradually moved towards a stronger focus on natural and sustainable products, I wanted this to be reflected in my career choice. I moved from American skincare giant Clinique, managing the brand’s strong Gift with Purchase program throughout all stores, to ethical British beauty and wellbeing brand Neal’s Yard Remedies, where I had the privilege of not only launching the best organic skincare, but also championing nature conversation causes, including the Save the Bees campaign re-grouping over 130 businesses and charities to ban pollinator-harming pesticides.

Thanks to a variety of experiences I’ve touched on all major beauty categories, from skincare to colour cosmetics, fragrance and body care. FRESH BEAUTY FIX’s main purpose it to help you navigate the increasingly busy beauty space, spotlighting – and de-mystifying – natural and sustainable beauty, and giving a voice to founder-led brands through fun, informative and engaging content.

I hope you enjoy this beauty platform! For any questions or suggestions, please get in touch via the WORK WITH ME & CONTACT page.