Hello to all beauty lovers, and welcome to FRESH BEAUTY FIX. With this blog I aim to share beauty knowledge from the inside, with a focus on organic, vegan and cruelty-free products, from natural skincare to niche cosmetics.
Who am I
I grew up in Paris and now live in London, and both cities feel like a big part of who I am. When I first moved, a Londoner who regularly visited Paris explained that London was his wife and Paris his mistress. I can’t imagine using that analogy (more of a guy thing) but I get his drift. As a French-British bilingual I have found my appreciation of both cultures very handy working mostly for French beauty brands in the UK.
After graduating in Psychology and applying for about 30 jobs (including MI5 until I realised I’d have to give up my French nationality), I landed an internship with Givenchy Beauty in marketing. My job was to research what other beauty brands were launching and creating a customer newsletter, which back then was sent by post… God I feel about 80 years old.
From then on I was hooked to beauty and moved on to Bourjois, which was an amazing experience and truly so much fun. Work got done too I promise: lots of product launches, in-store promotions and media campaigns.
My next experience took me to fragrance, where I was managing the likes of Lanvin, Anna Sui and Lolita Lempicka on the UK market. I grew up wearing the latter so it really felt like a dream come true.
My last role involved developing and distributing branded toiletries to luxury hotels around the world. You know those little bottles of shampoo you find in your hotel bathroom that you get excited about and quickly stash in your wash bag… or is that just me? We partnered with some beautiful brands including Elemis, Penhaligon’s and Amouage.
What I love
Apart from all things beauty? Mmmmm… Sunday lie-ins, a chilled glass of rosé (or two) on a summer evening, belly laughing with friends, French bulldogs, Jane Austen and Bollywood films – especially if featuring Shah Rukh Khan.
I hope you enjoy this blog, please get in touch if you have any queries.