Water makes up about 70% of most beauty products, but with water poverty set to impact two thirds of the population by 2025, it’s time to look to waterless beauty to reduce our environmental impact. Counter Culture’s #JustOneSwitch campaign invites you to make one product switch to see how easy it can be.
Welcome to the next instalment of the #beautyinsider Q&As, where you can read about how beauty experts got into their field of work. This month’s guest is Sue Campbell, Founder of vegan solid haircare brand Kind2.
With only half of Brits recycling their bathroom beauty empties, there’s still a way to go to tackle the huge 86% of plastic beauty packaging that aren’t currently recycled. From upcycled ingredients to recycled plastic and compostable packaging, here are five products that offer sustainable choices.
French pharmacy skincare brand Caudalie have repackaged their Vinoclean cleanser range, now boasting 100% recycled plastic bottles for stronger eco credentials. But do the formulas live up to the standard I’ve come to expect from Caudalie, or is it all about the packaging?
It was thanks to Evolve Beauty that I first came across upcycled ingredients in beauty. The brand has done it again with their Super Berry range and the use of upcycled raspberry oil, a by-product of the fruit and jam industry which would otherwise go to waste.
Originating in South Korea, waterless beauty proposes products that are formulated without water for more sustainable alternatives like soap, balms, powders, oils and butters. Every part of the body is catered for, so here is my waterless beauty routine, covering face, hair and body.
Fresh Beauty Fix 