Our rapidly changing habits throughout this year will have a direct impact on the beauty market in the coming months. Here are a handful of trend predictions on what beauty will look like in 2021, from safe beauty to customised skincare.
THE BESTSELLING HEALTH AND BEAUTY PRODUCT OF 2020?
The once humble hand sanitiser has had a revamp, from basic hygiene product to a hybrid formula with skincare as well as bacteria-killing benefits. And it’s in small independent brands that I’ve seen the best launches, some of which I share here.
THE WATERLESS BEAUTY TREND: TRY THESE ECO-FRIENDLY PRODUCTS
Originating in South Korea, waterless beauty proposes products that are formulated without water for more sustainable alternatives like soap, balms, powders, oils and butters. Every part of the body is catered for, so here is my waterless beauty routine, covering face, hair and body.
BEAUTY EMPTIES: THE SKINCARE AND MAKEUP EDITION
I was aiming for a strong makeup focus with this edition but again skincare seems to have somewhat taken over. And with my makeup routine being quite pared back, it’s amazing there are any empty cosmetics to show at all.
CHRISTMAS BEAUTY GIFT GUIDE 2020
Will Father Christmas be allowed to deliver presents under COVID rules? I won’t be sad to see the back of 2020, but before doing so let’s pick out a few much deserved treats. Here is my Christmas gift guide of natural beauty sets.
C-BERRICA VITAMIN C BRIGHTENING SKINCARE REVIEW
Any guesses on the most searched skincare ingredient of 2020? With over a million Google hits skin brightening vitamin C takes the top spot. Here I trial cruelty-free Natura Siberica’s vegan-certified vitamin C-enriched skincare range.
Fresh Beauty Fix 