Every 22nd April Earth Day is there to remind us to care for the planet. So what are the long-lasting changes we can make in our everyday life? Here I partner with beauty salon and stockist Pure Beauty to highlight some of their best sustainable beauty choices.
Water makes up about 70% of most beauty products, but with water poverty set to impact two thirds of the population by 2025, it’s time to look to waterless beauty to reduce our environmental impact. Counter Culture’s #JustOneSwitch campaign invites you to make one product switch to see how easy it can be.
Originating in South Korea, waterless beauty proposes products that are formulated without water for more sustainable alternatives like soap, balms, powders, oils and butters. Every part of the body is catered for, so here is my waterless beauty routine, covering face, hair and body.