Water makes up about 70% of most beauty products, but with water poverty set to impact two thirds of the population by 2025, it’s time to look to waterless beauty to reduce our environmental impact. Counter Culture’s #JustOneSwitch campaign invites you to make one product switch to see how easy it can be.
With only half of Brits recycling their bathroom beauty empties, there’s still a way to go to tackle the huge 86% of plastic beauty packaging that aren’t currently recycled. From upcycled ingredients to recycled plastic and compostable packaging, here are five products that offer sustainable choices.
It was thanks to Evolve Beauty that I first came across upcycled ingredients in beauty. The brand has done it again with their Super Berry range and the use of upcycled raspberry oil, a by-product of the fruit and jam industry which would otherwise go to waste.
Originating in South Korea, waterless beauty proposes products that are formulated without water for more sustainable alternatives like soap, balms, powders, oils and butters. Every part of the body is catered for, so here is my waterless beauty routine, covering face, hair and body.
Vegan, cruelty-free, paraben-free, SLS-free, plastic-free with minimal recycled and recyclable packaging, niche British brand Friendly Soap offers virtuous soap bars which I put to the test in this product review. Are solid soaps the vintage way forward?
Many brands are stepping away from a chuck-away-and-buy-new attitude. This change is filtering through to beauty too, so join the green movement and check out these six sustainable tips to bring to your everyday beauty habits.