With a UK growth of 16% natural beauty can no longer be considered niche. To help decode some of the product claims and benefits, find out here what natural skincare ingredients actually do.
INSIDER Q&A: ALEXANDRA PAULINO, FOUNDER OF ALEXA SKY BOTANICALS
Welcome to the next instalment of the #beautyinsider Q&As, where you can find out who is behind some of your favourite beauty brands. This month's guest is Alexandra Paulino, founder of Alexa Sky Botanicals.
HANDMADE BRITISH BEAUTY: EVOLVE ORGANIC BEAUTY
With consumers' increasing desire for transparency, authenticity and sustainability whilst still delivering high performing products, natural British beauty brand Evolve Organic Beauty has the potential to tick all these boxes.
BEAUTY ESSENTIALS: WHAT TO PACK FOR A MINIMOON
To take the headache out of packing for your minimoon carry-on, here is a curated list of miniature beauty products you'll want to make room for in that little airport plastic bag.
ICONIC BEAUTY PART 2: TIMELESS COSMETICS
Achieving iconic status in the beauty world is no mean feat, with countless product launches landing every week and battling to grab consumers' attention. Here is a small edit of beauty classics.
ICONIC BEAUTY THAT STANDS THE TEST OF TIME
I'm a bit of a beauty magpie, flitting from one beauty product to the next, but some beauty staples stand the test of time. Here are the ones I can trust to deliver a fantastic result.
Fresh Beauty Fix 