Following on from last week's foray into natural beauty ingredients, here is part two of my mini exploration into a selection of ingredients that regularly crop up in beauty formulations.
With a UK growth of 16% natural beauty can no longer be considered niche. To help decode some of the product claims and benefits, find out here what natural skincare ingredients actually do.
With consumers' increasing desire for transparency, authenticity and sustainability whilst still delivering high performing products, natural British beauty brand Evolve Organic Beauty has the potential to tick all these boxes.
With the global natural beauty market showing no signs of slowing down, emerging certified natural botanical brand Natura Siberica is well placed to earn a place in your bathroom cabinet.
Most large beauty corporations are headed up by men, even though their customers are predominantly women. For something a little different, come and discover newly launched Rare Beauty which champions women-led niche brands.
With a growing trend for wellness in mind, body and soul, the essential oils market is predicted to double in size in the next 6 years. Are natural oils the way to go?