With organic and natural beauty sales growing for the 9th consecutive year, sustainable beauty has truly moved into the mainstream. But to discover indie brands it’s still best to head to the specialists. Here are my top 6 picks.
Welcome to the next instalment of the #beautyinsider Q&As, where you can find out who is behind some of your favourite beauty brands. This month's guest is Laura Rudoe, Founder and CEO of natural apothecary-style skincare brand Evolve Organic Beauty.
With consumers' increasing demand for natural skincare ingredients and a more local approach, some emerging British beauty brands offering small batch products are responding to the trend.
With consumers' increasing desire for transparency, authenticity and sustainability whilst still delivering high performing products, natural British beauty brand Evolve Organic Beauty has the potential to tick all these boxes.