Beauty brands are tapping into parents' increasing demands for baby and child specific skincare with tailored ranges. Having trialed quite a few, I've whittled down the list of baby skincare essentials.
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AVEENO: MOTHER & BABY SKINCARE ROUTINE
When it comes to baby products parents can be overwhelmed by a dizzying amount of choice, but when it came to skincare for my little one I went straight to Aveeno. Here's why.