Is 2025 the year of AI takeover? If anything, AI takes a back seat to serve a return to simplicity and provide the information and tools to showcase your individuality. Rather than brand new trends, these 2025 movements are evolutions from the past few years.
From campaigning against animal cruelty to creating organic certified products and developing solid beauty, many years of brand innovation and dedication have led to new ethical standards in beauty. Here are six beauty brands I think deserve a standing ovation for doing the right thing, when no one else was willing to take the leap.
As a judge for CertClean’s Clean Beauty Awards, I have for the first time the opportunity to review the natural haircare category, putting to the test liquid and solid shampoos, conditioners and a dry shampoo that won me over.
Natural fragrance is a category I’d been itching to judge ever since I started working with CertClean 5 years ago on their annual Clean Beauty Awards. How does a perfume achieve natural fragrance status? What makes it different to standard perfume?
Welcome to the next instalment of the #beautyinsider Q&As, where you can read about how beauty experts got into their field of work. This month’s guest is Ben Grace, Founder of plastic-free solid skincare brand SBTRCT, offering high performing, sustainable bars that don’t compromise on results.
Welcome to the next instalment of the #beautyinsider Q&As, where you can read about how beauty experts got into their field of work. This month’s guest is Anna Brightman, Co-Founder of zero waste skincare brand UpCircle, offering vegan and cruelty-free products made with upcycled ingredients.
Fresh Beauty Fix 